Muscat: On Wednesday, the Muscat Media Group unveiled its latest endeavor, the "Your Club is Calling You" campaign, during a distinguished event at the Grand Millennium Muscat Hotel. The occasion was graced by local manufacturing leaders and athletes, marking the commencement of a national campaign dedicated to bolstering both the local manufacturing sector and the development of homegrown football clubs.
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This initiative is designed to cultivate a collaborative partnership among various entities, including institutions, individuals, industries, products, and Omani football.
In an interview regarding the campaign, Mr. Ahmed Essa Al Zadjali, the CEO of Muscat Media Group, expressed his satisfaction and pride in introducing this innovative project. He stated, "We are delighted and honored to present to you a novel and distinctive initiative from Muscat Media Group. Our initiative today is the ‘Your Club is Calling You’ campaign.”
He further elaborated, "At Muscat Media Group, we have been at the forefront of the Omani media landscape for over a decade. In the early years, we ventured into the realm of modern media and social media, and today, we stand as the premier media entity in Oman, employing a comprehensive '360-degree media' strategy. This approach encompasses all media forms, including visual, audio, print, and social media, with our reach extending to approximately 3.7 million daily followers. This milestone has underscored our commitment to societal contributions through various community initiatives."
Mr. Al Zadjali added, "Muscat Media Group has consistently played a pivotal and impactful role in supporting a multitude of national initiatives. Our portfolio includes the launch of numerous pioneering and inventive projects that have supported the nation and the Omani society at large."
He further explained, "In recent times, we have engaged with the Omani community through a series of unique initiatives. These efforts have spanned modern media endeavors, advertising and promotion support for institutions and companies, and the encouragement of investment in Oman through economic forums. Examples of such initiatives include the ‘Building Bridges’ project, which facilitated the signing of several partnerships and agreements between Omani and Saudi companies. Another notable project is the ‘TOMI Awards,’ which celebrates the most innovative advertising campaigns in Oman. This event was inaugurated at the Crowne Plaza Hotel to promote excellence in advertising and recognize outstanding and daring campaigns."
Mr. Al Zadjali concluded, "Today, we are launching a new and distinctive initiative: the ‘Your Club is Calling You’ campaign. This national campaign is aimed at supporting two critical sectors: industry and football. Within the industrial sector, it aims to promote Omani products, while in the football sector, it seeks to bolster Omani clubs."
A Comprehensive Three-Step Process
Mr. Ayman Al Hasani, Advisor to the Chief Executive Officer for Economic Affairs, elucidated, "The 'Your Club is Calling You' initiative fosters a collaborative partnership among institutions, individuals, industries, products, and Omani football. This campaign can be encapsulated in three principal tenets: Participation, Support, and Victory."
He further elaborated, "Participation: By engaging in the purchase of Omani products, you play a pivotal role in promoting your nation's merchandise. Support: Your backing extends to Omani products and clubs, thereby contributing to the development of a robust Omani sports ecosystem capable of competing at both regional and international levels. Victory: Your active participation and support for national products and clubs are rewarded with the opportunity to win prestigious prizes through this campaign."
Al Hasani concluded, "The campaign is scheduled to commence in the latter half of October and will be extended until the first quarter of January. It will be disseminated across all platforms of the Muscat Media Group, including Al Shabiba and Times of Oman newspapers. Please stay informed."
A Range of Prestigious Prizes
Mr. Fadi Kattar, Chief Operating Officer of Muscat Media Group, highlighted, "This significant national initiative presents a plethora of esteemed prizes. All participants in the campaign will be entered into a raffle, with the potential to win a variety of prizes, including automobiles, mobile telephones, travel vouchers to diverse destinations, accommodations at luxury resorts, and more."
He underscored, "Participate with us, voice your opinions, endorse your preferred Omani products and clubs, and together, we can achieve success."
He continued, "You might be pondering on how to contribute to this campaign. The solution is straightforward: purchase Omani products. With each purchase, you will receive a unique 'code' via text message, along with the name of the club you endorse. This ensures your participation, support for your favored club, and entry into the raffle. Remember, the more you purchase and endorse, the greater your chances of winning."
He explained, "The campaign's operational model involves a nominal fee per text message—less than half a riyal. These fees will be collected and allocated to the clubs, contingent upon the level of public support and participation."
Kattar concluded, "The campaign is set to be launched at the conclusion of October and will be extended until the end of December. It will be announced across all platforms of the Muscat Media Group, including Al Shabiba and Times of Oman newspapers. Follow us for updates."
