In a pioneering initiative to elevate the creative prowess of Oman to the forefront, Muscat Media Group (MMG) has unveiled The Oman Marketing Initiative Awards (TOMI Awards). This inaugural event is dedicated to celebrating the exceptional advertising campaigns that frequently remain overlooked within the dynamic media landscape of Oman.
A Star-Studded Ceremony
The launch ceremony, featuring the unveiling of the brand and trophy, took place at the Crowne Plaza Muscat on Tuesday, August 27. The event was graced by the presence of Oman's most distinguished figures in the fields of marketing and advertising.
Enaam Al Ruwaidhi, a renowned youth icon and presenter for MMG, served as the emcee for the occasion. Maria Alava, the Head of Manzana Events—a subsidiary of MMG—presented a speech highlighting the importance of the awards. Additionally, the event was lightened with humor by Abbas Al Lawati, a celebrated stand-up comedian, who shared his witty remarks. The TOMI Awards are designed to revolutionize the perception of advertising campaigns in Oman, with creativity being the cornerstone of this endeavor.
"Creativity pierces through the noise," remarked Anna Popova, the Project Manager of TOMI, during the unveiling of the brand and logo. "It's time for our creative talent to receive the acknowledgment they are due. TOMI is committed to spotlighting the innovative, the daring, and the campaigns that captivate and inspire."
The TOMI Awards Logo: A Symbol of Creativity
The logo of the TOMI Awards is bold, vibrant, and boldly proclaims, "Think outside the box!" Its vivid colors and clean lines beckon marketers to step away from the conventional and embrace their uniqueness. It stands as a beacon of innovative ideas, reminding us that the most remarkable campaigns are born from those who are unafraid to diverge from the norm.
Transparent Selection Process
The TOMI Awards pledge to uphold a rigorous standard of fairness. Marketers are invited to submit their entries without the expectation of a fee, ensuring the process remains open and accessible. Awards will not be awarded to those who can afford to pay, guaranteeing that only the most deserving campaigns are recognized. The final selection of nominees will be determined through a blend of public and peer voting by industry marketing leaders, allowing both the community and experts to influence the selection process. To enhance the integrity of the awards, a panel of neutral international judges will be invited to render the final decision, with each voting group receiving equal consideration.
Participation Guidelines
Marketers interested in registering their innovative creative works are invited to visit https://www.tomiawards.com/ for the process.
The selection of the winners will be announced during a prestigious gala event, to be held in November 2024, during which the finest talents in Oman's marketing and advertising sectors will be recognized.
Competitive Process Key Dates
August 28th: Submission Call for Creatives
October 1st: Submission Deadline
October 13th to October 31st: Voting Stage
November 1st to November 14th: Final Nominations & Judging Stage
Award Ceremony Ticketing Key Dates
October 1st to October 31st: Early Bird Ticketing
November 1st to November 14th: Regular Ticketing
Award Ceremony: Last week of November 2024 (Date to be announced)
We encourage all to stay informed as the TOMI Awards prepares to honor excellence in creativity, innovation, and the campaigns that make a significant impact.
