The Ministry of Commerce, Industry and Investment Promotion (MoCIIP) has issued a warning regarding the sale of baby milk powder and food by unauthorized online stores, emphasizing the potential risks to infants. According to the ministry, these products have gained popularity on social media platforms without proper permission.
In response to this issue, MoCIIP has identified various online stores and promoters selling baby milk formula and food intended for children under the age of 3, which is a direct violation of the Regulation for Organising Marketing and Promotion Activities on Social Media outlined in Ministerial Resolution No. 2022/619.
Furthermore, the ministry highlighted that the sale and promotion of infant food products must be approved by the Ministry of Health (MoH). Emphasizing the importance of compliance with online marketing regulations, MoCIIP stated that legal action will be taken against individuals found to be in violation of these regulations.
Consumers are advised to exercise caution when purchasing products online and should verify the credibility of the websites before making any transactions. It is recommended to check reviews and feedback from other buyers. Additionally, it is important to ensure that the products meet the standards and specifications set by the authorities in Oman.
The Ministry of Health has emphasized the importance of breastfeeding and the nutritional benefits it provides to infants. In 2020, the Oman Specifications Standard (OSS) guidelines were introduced to regulate the marketing of formula products for infants and young children. These guidelines require that baby food products adhere to the OSS in terms of raw materials used, production processes, packaging, and trading. Sellers are prohibited from making any medical, therapeutic, or preventive claims about the products without prior approval from the Ministry of Health.
Images depicting babies, mothers, or any content promoting the classified product are strictly prohibited, as well as the use of food flavorings in infant food under six months of age.
Additionally, the inclusion of sweeteners and any language suggesting resemblance to breast milk is not allowed.
