Berlin: The Ministry of Heritage and Tourism has announced the initiation of its foreign promotional campaign program for 2025.
This initiative is designed to enhance the Sultanate of Oman’s status as a premier international tourism destination, featuring a variety of promotional activities targeting key global markets.
The program's launch coincides with the Ministry's involvement in the ITB Berlin event.
Included in the program are several promotional strategies, such as establishing tourism representation offices in key markets including China, Russia, Spain, Latin American countries, Singapore, Malaysia, Indonesia, and Thailand. This effort aims to strengthen Oman’s visibility in these regions.
Additionally, the Ministry plans to partner with 80 international tourism companies to execute collaborative promotional campaigns in countries such as China, India, GCC nations, Italy, France, Germany, Russia, the Netherlands, the United Kingdom, Ireland, Spain, Switzerland, northern European countries, and Belgium.
Promotional efforts will also extend to public transport systems, including taxis, buses, and train stations, as well as advertising in major shopping malls and on billboards.
Furthermore, fifty media campaigns will be launched in collaboration with leading international media outlets, alongside promotional activities on major television channels.
The Ministry is set to engage in 23 tourism exhibitions and international promotional workshops. Additionally, it will focus on establishing partnerships with international airlines as well as carriers in GCC countries. The initiative also encompasses the arrangement of 100 familiarization trips for representatives from tourism companies and international media.
In the digital space, the Ministry plans to launch promotional campaigns via social media platforms, including the Experience Oman account.
