Muscat: The winter season in Dhofar Governorate has emerged as a leading destination for tourists, highlighting the region's distinctive and varied attractions. This period draws visitors from around the world, particularly from European nations. Organized tour groups arrive each year from countries such as Germany, France, Italy, the Czech Republic, Slovakia, Poland, and Switzerland, all eager to discover the historical and natural treasures of Dhofar. These groups partake in visits to archaeological sites like Al Baleed, Sumhuram, and Al Shisr, as well as the Museum of the Land of Frankincense and the historic forts of Taqah and Mirbat. Additionally, traditional markets like the Gold and Silver Souk and the breathtaking scenery of the Jabal Samhan Reserve are major attractions.
For adventure enthusiasts, Dhofar provides a variety of activities, including hiking, mountain biking, and sandboarding, along with water sports such as diving and kayaking. Winter desert tourism, particularly popular among international visitors, spans from Wadi Dokah in Thumrait, which features a frankincense tree reserve, to the Al Shisr region, famous for its mesmerizing sand dunes and picturesque sunsets. Tourists can engage in Bedouin culture, enjoying camel rides and fresh camel milk. The vast sand dunes that traverse the desert areas of Dhofar, including Hashman Sands and Ramlat Jadhila in the Niyabat of Mitin, Wilayat of Al Mazyouna, offer a truly exceptional experience.
Marwan bin Abdul Hakeem Al Ghassani, the Director of the Promotion Department at the Directorate General of Heritage and Tourism in Dhofar Governorate, underscored the Ministry of Heritage and Tourism's dedication to establishing Dhofar as a premier tourist destination both regionally and internationally. During the winter season, promotional activities are heightened, focusing on global markets through familiarization trips, media delegations, participation in international tourism fairs, and comprehensive advertising campaigns. The effectiveness of these initiatives is reflected in the emergence of new markets, with direct flights now available from Uzbekistan and Belarus to Salalah Airport. Last year, the number of tourists arriving via charter flights surpassed 70,000, and early indicators suggest an even greater influx this season.
Saeed bin Ahmed Rir Omar, the CEO and owner of Al Fawaz Tourism Office, pointed out the consistent growth in foreign tourism to Oman, which he attributes to partnerships with international tourism agencies. His company frequently hosts groups from various European nations and has formed collaborations with tourism firms in Dubai, Poland, Austria, Germany, Sweden, the Czech Republic, Slovakia, Uzbekistan, and others to facilitate direct flights to Salalah. Alawi bin Mohammed Ba'alawi, a tour guide, noted that the remarkable annual increase in European and other international tourism can be credited to Oman’s safety, stability, and its famous archaeological sites. He also highlighted the significant employment opportunities that tourism generates.
Petra Nawrocka, a tour guide with Sator Travel, a Slovakian travel agency, expressed her enthusiasm for Oman, emphasizing its stunning natural landscapes, the warmth of the Omani people, and the exceptional quality of accommodations. She specifically highlighted the Rub' al Khali desert, the pristine beaches, and the rich historical landmarks. The country's safety and stability were also significant attractions. The distinctive experiences related to camels and the bond the Omani people share with these animals made a profound impact on her groups. She noted that the positive impressions visitors carry back home contribute to their desire to return.
