The University of Technology and Applied Sciences Sur's public relations students have initiated an awareness campaign called 'Legacy' (Erth). The campaign's main goal is to promote the tourism potential of Sur while also spreading awareness about employment opportunities in the tourism industry and sustainable tourism practices.
During the official launch of the campaign activities, Dr. Rashid al Matani, the Assistant Vice-Chancellor of UTAS Sur, unveiled the campaign logo. The event was attended by various dignitaries including Sultan Al Sarai, the Deputy of the Assistant Vice Chancellor for Electronic Systems and Student Services; Dr. Ahmed al Barashdi, the Deputy of the Vice Chancellor for Academic Affairs; Dr. Tahir al Najadi, the Deputy of the Assistant Vice Chancellor for Postgraduate Studies, Scientific Research, and Innovation; and Yaqub al Farsi, the Director of Career Guidance Centre of UTAS Sur. Students and teachers were also present at the program.
The campaign's objectives align with the National Tourism Strategy and aim to enhance tourism prospects in Sur and its surrounding areas. These objectives include increasing the visibility of tourist attractions in Sur and neighboring regions, raising awareness about small business and employment opportunities related to tourism promotion, and educating the Sur community about sustainable tourism practices.
During the inauguration of the campaign, Dr. Al Matani expressed his sincere appreciation for the invitation to attend the launch. It is worth mentioning that all previous public relations campaigns organized have been exceptional and motivating, showcasing a great deal of creativity, attention to detail, and successful implementation. The chosen topic for this campaign reflects your dedication and interest in strengthening the tourism sector in this region, which is both relevant and timely.
The Legacy campaign aims to reach a wide range of audiences, including both local and international tourists who are interested in exploring the city of Sur and its rich history and beauty.
Furthermore, the campaign's initiatives also target school children, aiming to raise awareness among the younger generation about the significance of preserving heritage sites and tourist areas. By encouraging their visits and interaction with these sites, the campaign aims to instill a culture of sustainable tourism from an early age and foster a sense of societal awareness regarding its importance.
The Legacy campaign aims to raise awareness about the beauty and culture of Sur, as well as its surrounding areas, by effectively utilizing various social media platforms. Our main focus is to create visually appealing content that showcases the unique tourist spots in Sur, such as the traditional shipbuilding yards, and share it across platforms like Instagram, Twitter, and YouTube. In addition, we plan to collaborate with travel influencers who can help highlight the allure and historical significance of Sur to their audience.
One of the participants expressed their gratitude for being a part of this exciting campaign. They believe that the careful selection of the campaign theme, particularly the choice of images representing Sur as a capital of Arab tourism, reflects a bold and forward-thinking vision to enhance the beauty and culture of our city. This campaign is an important step towards showcasing the diversity and appeal of Sur to both international and local visitors.
