Muscat: In alignment with the Khareef season, the Oman Across Ages Museum has inaugurated its second edition of the 'Damek Wasel' campaign.
The 'Damek Wasel' initiative commenced on the first day of its second edition at the Oman Across Ages Museum, concurrently with the Khareef season in the Dhofar Governorate. This strategic timing positions the museum as a cornerstone attraction for visitors to the Dhofar Governorate.
The primary objective of this campaign is to amplify the museum's visibility as a top tourist spot, both locally and internationally, during this period.
The initiative encompasses extensive social media promotions, other marketing strategies, and interactive displays, all aimed at fostering an environment that educates visitors about Oman's rich history, cultural heritage, the nation's rich past through ancient periods and current accomplishments, alongside its unique geographical and natural diversity.
This holistic approach is facilitated through cutting-edge technology in museum exhibits.
Moreover, the campaign incorporates a range of applications and marketing techniques across various outlets within Oman and beyond, tailored to resonate with the target audience, ensuring maximum engagement and reach.
It is important to highlight the success of the campaign's inaugural edition, launched in August of last year, which saw an unprecedented increase in visitor numbers, with an impressive attendance of over 77,000 in August 2023.
