Forging Local SME Partnerships And Empowering Community

Forging Local SME Partnerships And Empowering Community

MUSCAT: Situated amidst the awe-inspiring landscapes of Jabal Akhdar, the dusitD2 Naseem Adventure Resort stands not only as a favored destination but also as a committed partner in the community. Dedicated to the promotion of local culture and sustainable development, the resort is enhancing its relationship with the region through strategic alliances with local small and medium-sized enterprises (SMEs) and innovative social initiatives.

Forging Local SME Partnerships And Empowering Community
By empowering local farmers and offering significant opportunities to individuals with disabilities, the dusitD2 Naseem Adventure Resort is establishing a standard for responsible tourism and community involvement in Oman.

The resort has established critical partnerships with local producers of pomegranates, roses, olives, honey, and blueberries, thereby supporting the agricultural foundation of the area. Concurrently, its collaboration with the Al Wafa Social Centre through the GIFTED Programme provides essential employment opportunities for individuals with disabilities, thereby fortifying the social fabric of the local community.

A fundamental aspect of the resort's community engagement is its partnership with local farmers. By purchasing their produce for daily operations and offering guests genuine farm-to-table experiences, the resort aids in the preservation of traditional agricultural practices while enhancing the visitor experience.

Guests are afforded the opportunity to participate in workshops and tours, enabling them to gain firsthand experience of the region's rich agricultural heritage.

Key partnerships include the procurement of the renowned Jabal Akhdar pomegranates during the Rummana season, which are integral to the resort's culinary offerings.

The celebrated Jabal Akhdar roses are transformed into oils and waters for the resort's signature spa treatments, while locally produced olive oil is used to elevate the gourmet dishes served at dusitD2 Naseem’s restaurants. Organic honey from local beekeepers is integrated into the dining menu and wellness treatments, while fresh blueberries contribute a distinct Omani flavor to desserts and beverages.

"These collaborations not only ensure our guests receive the freshest ingredients and authentic experiences but also contribute to the sustainability of local agriculture and the support of small businesses," stated Jagdeep Thakral, the General Manager of dusitD2 Naseem Adventure Resort.

Our objective is to forge enduring partnerships with local Small and Medium Enterprises (SMEs) that not only enhance our operational efficiency but also contribute positively to the broader community. By supporting local farmers, we are not only preserving the cultural heritage of Jabal Akhdar but also fostering economic development.

In addition to its agricultural focus, dusitD2 Naseem's collaboration with the Al Wafa Social Centre underscores its dedication to social responsibility.

The resort's Global Initiative for Future Employment (GIFTED) Programme provides internships to students with disabilities, offering them invaluable experience within the hospitality sector. A significant number of participants have successfully transitioned into permanent roles at the resort, underscoring the effectiveness of this program and reinforcing dusitD2 Naseem's commitment to empowering individuals with disabilities.

"This partnership epitomizes our conviction that inclusivity is crucial for the vitality of a community," Thakral remarked. "By offering meaningful employment opportunities to individuals with disabilities, we are contributing to the creation of a more diverse and empowered workforce, while also enriching the social fabric of Jabal Akhdar."

Through its expanding collaborations with local businesses and its inclusive social initiatives, dusitD2 Naseem Adventure Resort remains a key player in promoting both economic and social well-being in Jabal Akhdar. These endeavors not only fortify the community but also cultivate a more vibrant, sustainable environment for both visitors and residents.

For further details on dusitD2 Naseem Adventure Resort and its initiatives, we invite you to visit our website at www.dusit.com/dusitd2-naseemresort or contact us at +968 2522 9000.

 

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