Muscat: On Wednesday, December 11, 2024, Oman experienced a pivotal evening in the marketing and creative landscape with the launch of the inaugural TOMI Awards.
Set against the stunning backdrop of the outdoor gardens at Crowne Plaza, Qurum, the TOMI Awards 2024 showcased the talent, dedication, and creativity that have defined Oman’s artistic community. The event attracted a distinguished audience of industry leaders, creative pioneers, and marketing professionals, celebrating excellence throughout the sector. More than just a recognition ceremony, it served as a rallying call for marketers, creatives, and visionaries to continue challenging norms and reshaping the industry.
Award Categories
This year, the TOMI Awards presented 25 varied categories, each highlighting remarkable accomplishments in marketing and creativity. Additionally, ten exceptional agencies received the Marketing Excellence Awards for their unparalleled innovation, strategic foresight, and enduring influence.
Here are the categories that received the spotlight:
1. Best Print Advertising
2. Best Explainer Video
3. Best PR Campaign
4. Best Event Design
5. Best Event Activity
6. Best Content Marketing Video
7. Best On-Ground Activation
8. Best Brand Identity (Logo) - Static
9. Best Brand Identity (Logo)- Video
10. Best CSR Campaign
11. Best Video Advertising
12. Best Digital Advertising Static
13. Best Digital Advertising Video
14. Best Digital Advertising Automotive Video
15. Best Out-of-Home Advertising (Static)
16. Best Digital Out-of-Home Advertising
17. Best Influencer Marketing
18. Best Website
19. Best Live Brand Experience
20. Best Event Launch Video
21. Best Green Campaign Video
22. Best Marketing Video Concept
23. Best Advertising Campaign - TOMI Choice
24. Best Entertainment Company
25. Fastest Growing Omani Brand 2024
The Marketing Excellence
The Marketing Excellence Awards recognized the outstanding marketing and advertising agencies that are the driving force behind Oman’s most exceptional campaigns. These awards celebrated the ingenuity, creativity, and dedication of the teams that transformed concepts into compelling narratives that engaged audiences.
An Evening of Entertainment & Celebration
The event was filled with dynamic entertainment, enchanting guests with a lively ambiance rich in energy, excitement, and camaraderie. Notable moments included a breathtaking fire performance that amazed the audience, live music acts that established an inviting atmosphere, and a caricature artist who immortalized the evening's funniest and most memorable instances. Creativity was at the forefront throughout the night, ensuring that the enjoyment was continuous. It was a remarkable evening where entertainment and artistry harmoniously intertwined to create unforgettable experiences.
