Salalah: The mobile Omanoil Bazaar exhibit, held in Salalah's Atin Plain, is a marketing effort to promote and empower entrepreneurs, organized by Oman Oil Marketing Company in cooperation with the Small and Medium Enterprises (SMEs) Development Department in Dhofar Governorate. The event lasts until August 31st.
The exhibition features 20 small and medium-sized businesses exhibiting their varied goods and services as part of a project aimed at opening new avenues for direct marketing, strengthening their presence in the local market, and allowing them to reach a broader audience of tourists and customers.
This step is consistent with Oman Oil Marketing Company's dedication to corporate social responsibility and continued attempts to enhance the position of SMEs in promoting the national economy. The event also emphasizes entrepreneurs' breakthroughs by empowering them and providing them access to larger consumer markets as part of the activities surrounding Khareef Dhofar (monsoon) season.
Khamis Nasser Al Shu'aibi, Director General of Shared Services at Oman Oil Marketing Company, said that the Omanoil Bazaar project demonstrates the company's commitment to encouraging entrepreneurs and giving them a platform to reach a wider audience. He emphasized the importance of the mobile exhibition in providing prospective possibilities for SMEs to market their goods and services, especially during the Khareef Dhofar season.
Dr. Imad Ahmed Al Rowas, Local Value Added Specialist at the SMEs Development Department in Dhofar Governorate, said that organizing the exhibition is part of the department's effort to strengthen collaboration with organizations that encourage entrepreneurship. He emphasized that the event provides participating companies with a free marketing and promotional platform, demonstrating the department's desire to give essential assistance to small and medium-sized businesses (SMEs) in order for them to flourish and grow.
Nawaf Ahmed Al Bar'ami, creator of the MajanRoad app, said that his initiative focuses on promoting tourism sites in Oman and that he intends to include hotel and restaurant booking services in the near future. He stressed that exhibiting provides him with the chance to communicate with his intended demographic.
Meanwhile, Khalil AlAmiri, proprietor of AlAlamiya for Frankincense Products, expressed his delight at attending Khareef Dhofar activities for the first time. He stated that his business focuses on developing skincare products made of Omani frankincense, with customers and distributors in numerous nations, including Japan, France, and the United Kingdom, as well as partnerships with prominent hotel establishments in Oman.
