MUSCAT: The esteemed 12th edition of the Middle East Strategic Communications Conference (MESTEC 2024), scheduled for November 26-27, 2024, at the Inter City Hotel in Muscat, will focus on navigating the evolving landscape of strategic communications. This conference aims to address key challenges, emerging trends, and new opportunities within the field. Renowned communications experts and senior industry professionals will delve into the adaptation and thriving of communications strategies in an era characterized by rapid change, ensuring their continued relevance in a dynamic industry.
Organized by Muscat Media Group, a prominent entity in Oman's media sector, this conference provides a platform for organizations to discuss challenges and opportunities presented by emerging forms of communication, as well as evolving strategies to enhance audience engagement and information dissemination. Strategic communication is pivotal for organizations to effectively engage with external audiences, serving as the bridge between the organization's mission and goals and their realization.
The structure of the conference includes two main segments. The inaugural event will commence with the opening ceremony, during which the prestigious Annual Gulf and Arab Journalism and Media Awards will be presented. These awards honor individuals and organizations for their significant contributions to promoting Arab identity and unity, as well as for their pioneering efforts in media, public relations, and communication.
Following the ceremony, the conference will feature six sessions over two days, each divided into three sessions. The topics have been meticulously selected to cater to the evolving needs of the media industry. Distinguished speakers from across the region and beyond will share insights on new communications strategies, bringing a wealth of diverse and rich experience to the discussion.
Muscat Media Group LLC (MMG), one of the leading media organizations in the Middle East, is the organizer of this conference. It brings together industry leaders to explore innovative solutions and shape the future of the media sector. Established in 1975 by the late Essa bin Mohammed Al Zedjali, MMG has expanded its reach to serve a broad and growing audience through its extensive portfolio of print, digital, video, and FM radio brands.
The event is managed by Nexus Novel, a distinguished advertising and branding agency celebrated for its innovative growth strategies and comprehensive suite of services. With its expertise, the event is poised to elevate strategic communication to new heights.
The conference will feature a series of captivating sessions designed to unite the media industry, foster the exchange of groundbreaking ideas, and address the sector's most critical challenges.
Organized under the auspices of Muscat Media Group LLC and supported by the Gulf Center for Strategic Communication (GSC) and the Council of Arab International Relations (CARINTER), this event is an ideal forum for corporate professionals seeking to stay abreast of the latest communication trends and strategies. It also offers valuable networking opportunities to forge meaningful business connections.
Ahmed Issa Al Zadjali, the esteemed CEO of MMG LLC, articulated, "The agenda for the Middle East Conferences for Strategic Communication is meticulously crafted to provide profound insights into the latest advancements and the most critical challenges confronting the communication sector today." MMG is committed to ensuring that this event acts as a pivotal platform for the exchange of knowledge and the forging of business alliances, thereby presenting a unique opportunity for stakeholders across the region to connect and explore new avenues for growth.
Dr. Tariq Al-Shammari, the distinguished Chairman of the Gulf Center for Strategic Communication (GSC), underscored, "The success of the preceding eleven editions underscores the GSC's capacity to orchestrate an event of such magnitude." He highlighted that the sessions will delve into the critical opportunities and challenges encountered by media institutions and corporations. "The feedback garnered from the previous editions has been overwhelmingly positive," he remarked, "and we anticipate that this conference will further enhance the participants' understanding with the latest innovations and tools within the communications domain." As the media continues to play a pivotal role in influencing public perception, government organizations will find considerable value in their participation. It will offer insights into effective communication strategies and provide guidance on cultivating robust, positive relationships with the media.
