Muscat, Oman Air, the national carrier, has been designated the official airline partner for COMEX 2025, emphasizing its dedication to innovation and a digitally empowered future for the Sultanate.
This collaboration with Oman’s leading technology and innovation expo, which will take place from September 7 to 10 at the Oman Convention and Exhibition Centre, was revealed by the Ministry of Transport, Communications, and Information Technology during a press conference earlier this week.
The cooperation helps Oman Air's ambitious digital-first transformation, placing it among the region's smart airline leaders. The airline has added direct digital reservations and self-service improvements, making travel easier for its customers.
It has also broadened its Oman Air Holidays packages and included seamless connections with oneworld, which provides access to more than 900 locations in 170 countries and territories. These activities demonstrate its dedication to providing a hassle-free, digitally enhanced travel experience throughout the region and beyond.
"As the official airline partner, we are proud to support COMEX in advancing Oman's position as the digital gateway of the region," said Mike Rutter, Oman Air's Chief Commercial Officer.
“This cooperation exemplifies our dedication to promoting digital innovation in every aspect of the travel experience. It also represents a larger national perspective in which aviation plays an important role in facilitating smarter, more connected ecosystems for tourism, commerce, and technology. At COMEX, we're excited to show how Oman Air is influencing the future of travel, both in Oman and the greater region. ”
COMEX 2025 provides guests with a firsthand experience of Oman Air's renowned hospitality and digital innovation, from the inclusion of its famous Business Studio cabin to an interactive booth displaying its latest travel solutions.
As part of the cooperation, Oman Air will provide COMEX with a variety of strategic support activities, such as a dedicated aircraft decal for prominent brand exposure, digital activations across its platforms, personalized MICE travel assistance for regional and international delegates, and the inclusion of cobranded content in its inflight entertainment system to help extend the event's reach.
COMEX 2025 is set to feature more than 300 local and international exhibitors in smart cities, fintech, AI, sustainability, and cybersecurity. With Oman Air as the official airline, the event has a strong travel partner to assist boost GCC-wide participation and tourism-led digital growth.
