Madrid: According to a statement from the Gujarat Cooperative Milk Marketing Federation Limited, also known as Amul, the Indian dairy cooperative has partnered with Cooperativa Ganadera del Valle de los Pedroches (COVAP), Spain's first-tier cooperative, to launch Amul milk in Spain and the EU.
The official launch occurred at the Embassy of India in Madrid in the presence of Dinesh K. Patnaik, Ambassador of India to the Kingdom of Spain, D. Fernando Heredia Noguera, Deputy Director for International Relations and Community Affairs, Spanish Ministry of Agriculture, Fisheries and Food, Ricardo Delgado Vizcaino, President, COVAP, and senior officials from Amul and its channel partners in Spain.
Amul is the world's largest farmer-owned dairy cooperative, with 3. 6 million dairy farmers.
The Amul brand is recognized as the world's strongest dairy brand and India's biggest consumer products group brand, with a revenue of over USD 11 billion and the processing of more than 12 billion litres of milk each year.
Amul is the world's eighth-largest milk processor (ranked by the International Federation of Dairy Cooperatives), with 112 dairy processing plants across India and a total milk processing capacity of 42 million litres per day.
COVAP is Spain's first-tier cooperative, established in 1959 in Pozoblanco, Cordoba.
With over 2,000 active farmermembers, COVAP is a key component of Andalusia's agrifood industry.
Their dairy facility, one of Europe's most modern, processes over 400 million liters of milk each year.
COVAP exports to over 30 countries, including the United States, the United Kingdom, and many Asian markets.
According to the Amul statement, the company will first offer Amul Milk in Madrid and Barcelona before expanding to Malaga, Valencia, Alicante, Seville, Cordoba, and Lisbon in Portugal.
According to the statement, Amul expects to introduce milk and other items in nations such as Germany, Italy, and Switzerland in the future.
Jayen Mehta, Managing Director of Amul, expressed his delight and gratitude for the opportunity to partner with COVAP, a highly respected Spanish dairy cooperative. This relationship will ensure that all of our Spanish consumers are fed and revitalised with the health benefits of Amul Milk.
This is the first time that Amul fresh milk has been marketed in Europe. It is our great pleasure to share the taste of India with the globe, in line with our Honourable Prime Minister Mr. Narendra Modi's ambition to make Amul a global dairy brand.
We at Amul are convinced that in 2025, the International Year of Cooperatives, as declared by the United Nations, our team will bring the brand Amul closer to every Indian across the world and demonstrate the potential of collaboration between cooperatives, according to him.
COVAP President Ricardo Delgado Vizcaino said, "This collaboration with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefiting not only our own dairy farmer members but also those in India. " The collaboration combines COVAP's technology capabilities and high-quality milk with Amul's rapidly increasing and well-known global reputation for premium dairy products.
